Category: Digital Experience

New Sports Direct members scheme to boost customer experience

Sports brands treat loyalty as one of their key differentiators, logically sports retailers should take the same approach. The UK’s Sports Direct stores, a part of Frasers Group, launched a new benefit-based programme, called “Sports Direct Membership.” It rewards customers...

Survival mode: Online retailers scramble to dodge tariff fallout

A tidal wave of tariffs and regulatory shake-ups is sending shockwaves through the e-commerce world, with a staggering 83% of industry executives fearing for their companies’ survival. That’s the grim warning from Swap’s latest Tariff Turmoil Report, which paints a bleak future...