Category: CXM News

New Sports Direct members scheme to boost customer experience

Sports brands treat loyalty as one of their key differentiators, logically sports retailers should take the same approach. The UK’s Sports Direct stores, a part of Frasers Group, launched a new benefit-based programme, called “Sports Direct Membership.” It rewards customers...

Deutsche Telekom and Google Cloud introduce AI-powered network management

Deutsche Telekom and Google Cloud have announced a partnership to develop an AI-driven agent for Radio Access Network (RAN) operations, aiming to enhance network reliability, reduce operational costs, and improve customer experience.  Abdu Mudesir, Group CTO, Deutsche Telekom, said: “Traditional network...

Survival mode: Online retailers scramble to dodge tariff fallout

A tidal wave of tariffs and regulatory shake-ups is sending shockwaves through the e-commerce world, with a staggering 83% of industry executives fearing for their companies’ survival. That’s the grim warning from Swap’s latest Tariff Turmoil Report, which paints a bleak future...